It’s a question I get asked a lot, mainly from exclusive or captive agents. “Should I have my own website beside’s my companies provided one”? The answer is simple- YES! The reality is, your company’s website has so many “standard” guidelines and rules in place that it turns out to be boring. You aren’t able to differentiate yourself from competition within your own company or really other companies as well.
The issue is spending money for a professional website or the time to build a good one yourself. I don’t like those ideas either! Here’s the reality, if a current customer needs your contact info or if someone is shopping by your companies brand alone (Allstate, State Farm, Farmers etc…) than it’s fine that they are clicking on the plain old boring website. However the prospects that we want to attract are usually not looking for those things.
Enter the NEW way you should be looking at this issue. Funnels! Yes, “Marketing Funnels”. Now I know what you’re thinking “aren’t they those real gimmicky things that people associate with scams”? Not any more…the evolution of the sales funnel as become so advanced, that I use it as a website for so many things. It’s easy to customize (as long as you are using the right company), make it simple to obtain info and can really represent YOU as an individual.
Make sure you know your company’s rules though…general rule of thumb is to not have your company’s actual logo on their (they don’t like that)…but make sure you are selling YOUR agency, not necessarily your company (at least at first). The other advantage a funnel can give you is how you can easily obtain an email address from a prospect…this opens up a HUGE opportunity for follow up and future communications. The days of websites as you know it are drawing near in some industries, and I believe insurance will eventually be one when it comes to local agencies. I mean, how can a local agent’s website compete with an Esurance or Geico that can quote on the spot…it can’t! SO make an attractive FUNNEL (webpage) that allows you to start the conversation with a prospect.
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